The Dirt Cheap vs. Cheap Cheap in trademark suit article post last Friday in the St. Louis Business Journal highlighted a lawsuit filed last week alleging trademark-infringement between two St. Louis businesses, Dirt Cheap and Cheap Cheap.
Suit was filed last week by Dirt Cheap, the 12-store chain of discount liquor and cigarette stores located in the St. Louis area against Cheap Cheap who operates stores in the same area and is alleged to display a logo with nearly an identical name, font, and color schemes as Dirt Cheap.
